松岡昌宏アニキが奔走！マチの銭湯を再建へ【どさんこワイド179】 2025-11-14

松岡昌宏アニキが奔走！マチの銭湯を再建へ【どさんこワイド179】 2025-11-14

This time, I’m Matsuoka, your reporter, and I’ve been covering Asahikawa with young people who are revitalizing the town, starting with the public bath. I’m Matsuoka. Nice to meet you. Yes. Well, that’s right. Yes. So, um, I’m going to make a little video as a souvenir for the first time, and I’ve never done anything like that in Matsuoka before. Seriously? Yeah, um, I’ve come, and, um, it’s really, how should I put it, good old-fashioned, um, young people who are working hard to support Asahikawa. Yes. Well, I’ve reported. Please take a look. Yes. It’s great. Matsuoka Masahiro, Asahikawa. Yes. I’ve come. Nice to meet you. Sorry for the very old-fashioned introduction. I’m an old-fashioned celebrity after all. Well, it’s been a while since I’ve been to Asahikawa, but basically, when I come to Asahikawa, I go to the alleys, have a drink at various little shops, make friends with the customers there, go to bars and sing, and it’s all about drinking. That’s how I spent my time in Asahikawa. Now, let’s get started. Mr. Kaneko. Hello. This is Kaneko from Rosa Quaint. Thank you very much. Can I ask you to do this? I’d like you to do this. Mr. Matsuoka will be going all out for Hokkaido. He’s so used to it. He’s so good. Isn’t this too much? The theme is supporting young people. The experienced Mr. Matsuoka will support young people who are working hard for themselves and others. It’s like, that’s how it is. It’s so exciting. Is that how it is in baseball? Mr. Matsuoka met Mr. Shibata at Sento, who had only been the manager for two months. He’s a little worried about what to do because not many people come during the morning bull hour. He did a pretty solid job. Leave all your worries and frustrations to Mr. Matsuoka. We followed Mr. Shibata, who is working hard to revitalize the town at Sento. You already know him. The place that was featured on TV is the deadly battlefield, Kiku no Yu, which has been loved by local residents for many years. Mr. Matsuoka, will you be going there for battles and such? I’ll definitely go. I’ll definitely go. Even in Tokyo, there are 360 ​​days of outdoor baths. 360 days left. Well, it’s like, you really should stay home around New Year’s. Yeah, that’s right. That’s how much you like it. So, maybe they’ll sell it. This Kiku-no-Yu bathhouse opened 61 years ago and was beloved by the locals. But, um, it actually closed last year. There were the Super Sensitive Body Warming and the high cost of fuel, and so on . And, you know, it was revived last September by the courage of young people. Ah, the enthusiasm of young people really does make it hot. That might be true. Right. Don’t be embarrassed about it. You did it yourself. Shioji-san, the representative of a professional club in Kyoto, a promotion organization. First, they replaced the boiler, which is the lifeblood of the bathhouse. And the old-fashioned lockers were replaced. Yeah. They also installed a genuine Finnish-style path, which hadn’t been there before. And so, last September, Kiku-no-Yu, long-awaited by local residents, was revived. One year after its revival, Kiku no Yu is now run by young people living in the local Asahikawa area. We have energetic young people waiting, so even Matsuoka-san and Saburo are running it. That’s right. That’s great. That’s nice. Hello. Welcome. Hello. Excuse me. This is the manager, Shibata Sho, and staff member Nakamura Hanami. Nice to meet you. Thank you. Shibata-san is originally from Tarugo, but due to his father’s work, he ‘s been living in Asahi since December of last year. So, December of last year means it hasn’t been a year yet. It hasn’t been a year yet. Yes. How did you decide to start this business? I love baths, and because of my father’s influence, we joined forces. I knew it was run by young people, so I wanted to help make it a success together. Oh, Nakamura-san, you were born and raised in Asahikawa. So, I see . It sounds like you grew up in a safe haven or something. Yes. Ah, that’s right. Y-yes. There are also some attempts that only young people like you can make. We’ve been selling merchandise with original scents. Oh, that’s nice. Chrysanthemums. We have blue chrysanthemums and red chrysanthemums. Wow. Socks and. Oh. They have T-shirts and sauna cups over there. Oh, there’s a sauna too? Yes. You seem to be in a good mood. Yes, I went to the sauna today. I was there until two hours ago. Since that day, 300 people have joined, and it looks like you’ll be joining the Asahi-san. I’m sure you’re curious about the sauna hats you brought today. You brought the sauna hat and other recommendations, right? Yes. Yes. I received it. Yazafa is also surprised. Oh, that’s nice. You haven’t done anything, but it looks neat. Do you have two? Yes. Wow, it’s cute. Oh, this one is here. There are also T-shirts with actual chrysanthemum-like boilers printed on the back , and they’re very popular. Oh, I’ll buy it. Okay, I’ll buy it. Yes. Um, I’ll give it to you, but, um, this is pointless if you give it to me. I’ll leave it here. Thank you. So, sorry, but I’m going to go get changed. Yes. Nothing, you didn’t bring this. 10 seconds too early. Awesome. This is it. It suits you. Oh, this is nice. It’s a rug. You’ll cut this one, right? I have one too, so we’re matching. Yes. Maybe. The one I’m wearing now is also yes. Ah, ah, did I notice? My body is kind of, like that. There’s some chrysanthemum, and the letters chrysanthemum are raised, 3D. What do you do? I played baseball up until college. That was baseball, and now that I’ve retired, I’m training at the gym. Wow. That’s amazing. How’s it going, Mr. Hardcore? By selling these kinds of goods, the number of customers has increased significantly. Well, the number of young people has increased significantly, and it’s also becoming an opportunity for them to start fighting , so yeah. These days, it’s hard to find a community like that, and a lot of young people are quite into that sort of thing. Yes. This naked friendship thing. That’s right. Yes. It ‘s definitely good. Yes. Shibata and his team’s efforts seem to be gradually spreading to the regulars as well. I come every day. Every day, yes. Oh, what do you look forward to? Being able to talk, of course. I guess that makes me feel young. That sort of thing happens, though. Eh, the same people will be coming here for about 50 years. Oh, is that going to happen? They’ll be drinking and eating at Kikuchi. It’s nice. Well, if young people don’t join in, it’ll disappear eventually. Yeah. Yahoo. Come in. Yes. It starts at 2pm as usual today. 2pm. Can you film me too? Can I borrow your camera for just a little while? Shibata and his team start work at 10am with cleaning. I think cleaning is the most important thing in a bathhouse, so if you don’t keep it clean every day, it gets dirty quickly, so I’m the strictest when it comes to cleaning. Ah, I get scolded a lot, so there are moments when my body is useful. There are moments when I come alive. I haven’t lived much, though. Cleaning is actually inconvenient, so I have to do the lower parts too, but it’s hard with a big body, so it’s an hour until opening. There’s still work left. Matsuoka-san, please help out. First, please turn on all the showers. Ah, yes . They say “turn on the hot water,” but before it rotates, the hot water doesn’t come out at first. Until the hot water comes out. See? It keeps running for a while, and it takes quite a while. Well, it takes quite a while. It’s pretty much the same thing. Yes. Especially since it’s getting colder this time of year. It takes quite a while. Ah, here it is. The hot water. It takes quite a while. It took quite a while. It was actually quite longer. That’s why it’s the same as in the old days, so it’s like that . It’s not the shower that adjusts to the person, but the person adjusts to the shower. That’s right. That’s right. Yes. So, Excuse me. Right. The sauna is big too. It’s plenty big. It’s in a wooden state right now, but I’ll use a mat and put it where I can sit. I’m out. Can I ask you to do this? I’d like you to do this. That’s good. It’s still cool, like last month. Oh. Not at all. Yeah. You might get sweaty. No, this, this, I’m not bragging, but the sauna I’m talking about is something the customers do. That’s right. The staff will bring it, so it’s fine. They say they’ll do it. Oh, that’s amazing, they’re used to it. Do you do it all the time? You do it quite often, but once you get used to it, you get used to it. This one is here. Yes. As expected, it’s fast. It’s really fast . I was surprised how quickly it was done. Our customers do it too. They keep telling me to put it away, so I’ll do it. Yes. You fold the oil, and oh, fold it in three, fold it in three. Now I see. I’d like you to do it. Yes this too. But do they actually do that a lot? It’s a bit much, isn’t it? So, to put it simply, it should be something like this. Ah, that’s right. It’s been made even heavier, so the customer is left wondering, “What is this ?” The experience is in their position, and they’re like, “No, no, it’s usually like this .” I really wanted to see their confusion. Is that so? That’s it. Matsuoka-san, who completed the job with impressive dexterity , was given a breather by Shiba-san, who asked him his favorite drink. No, no, no, no, no, no, no. It’s all about what you choose. Is it true? It seems they have some kind of gi beer, too. Yes. They make their own craft beer. Is that so? I always go here. When I come to Hokkaido. Yes. I think I have to drink this, but if they have it, is that a craft beer okay? Apparently, this is Kiku no Yu’s original beer. It’s a collaboration with Easters, a local brewery in Asakawa. It’s a product illustration of a collaboration between two local companies . Gi beer in a battle is unusual, is n’t it? Yes. So, what I want to draw your attention to is the name. If you read it normally, it’s pro-acut. Literally, it means “professional understanding,” but Fukunaga-san will make a surprising discovery here, so please try calling it with a native pronunciation. Thank you. Matsuoka-san, please start. What was it? It’s Allie. Sounds excited. I see. What was it? What was it? What was it? That was a surprising answer. A kiss-like flavor , yes. Yeah. I was watching it thinking it was fruity, but also had a nice bitterness. Delicious. Thank you. This is a beer you’d want to drink after a bath, so I think it has a flavor that changes as you drink it, with a revival of Ibaraki’s flavor, a hint of tangerine, and a subtle barley umami. And this is a cia ice cream in collaboration with Ume, a famous local confectionery shop. What, they have something like that too? Yes. While Noiwa is a battlefield, we also collaborate with local businesses to disseminate information. Suddenly, here we are . Matsuoka-san is here for the advice corner, offering instant solutions. That’s sudden. Now that you’ve listened to the anxieties and worries of today’s young people, if you could give me some advice as a big brother, I think it would be best to do it before drinking. It’s pretty much done. Yes. Yes . Thank you. Currently , we’re opening our morning brothel on Sundays and holidays, five hours earlier than usual, starting at 9 AM , and offering free sauna access. Even so, we’re not getting many customers . I’m a little worried about what to do. It’s pretty solid. Everyone, please pay attention to Big Brother Matsuoka’s advice. I ‘m counting on you, Big Brother. What did I just say? Big Brother Matsuoka will solve your problem. Manager Shibata seems to be worried about the low number of customers at the morning brothel. I’m counting on you, Big Brother. No, no, no. Rather than offering it for free, we’re taking the opposite approach and creating an inside corner, offering ice cream and, for example, yakisoba bento boxes. Yes. I feel like if we had something like cup ramen and snacks and something to expand the community, it would work, but we’re doing it seriously , telling people there’s fun to be had . No, that’s a really good answer. Because people who enjoy themselves once are guaranteed to come back twice. Whenever I increase the number of repeat customers, I first consult with the owner immediately. I do it right away. It seems like the manager is also struggling with interpersonal relationships. It’s difficult. The employees are young, but the other day a high school student came to work part – time. I wasn’t sure how to interact with her, or how to communicate with her. I’m 20 now, and I’m 25. 25, right? Why don’t 25-year-olds know how to treat high school students? So, I’m doing this with a 48-year- old guy. He doesn’t adapt to the other person, and he doesn’t adapt to himself. So, what I’ve experienced doesn’t necessarily apply to that person’s life, so for Matsuoka-san, the words of his admired boss and senior colleagues, and the various seniors who taught him all sorts of things, still remain with me. Yeah. Yeah. Well, I see. That’s fine, but there’s this way too, so try it out and meet them. Yeah. It’s the part that gives you a choice. It’s the most important thing. Not just this. Yeah. If something emerges from that, I’ll be embarrassed. No, that’s a really good point. It’s meaningful. Oh, I’m not good at this. Yes. So, that’s what I think. Thank you. That resonated with me. That’s good. I’m here. Now, if I drink another cup of Shubai, I’ll think it’s even more unnecessary. With your worries resolved, Kikukunoyo’s next challenge is the festival held on November 26th, Good Bath Day. It’s an event featuring live music and gourmet food at a different location in the city, but apparently, they developed a new collaborative consumption project with a certain store for Kiku no Yuko Day. When we headed there, we went to K’s. It’s a fashion brand known to those in the know, and its distinctive feature is, yes, baseball. That’s right. Baseball , that’s right. Kebo is a brand founded by a former Koshien player from Asahikawa, and it’s a popular store offering unique items incorporating baseball elements. Matsuoka-san liked it too, didn’t she? Oh, I bought it. I came today. I came again today, oh, I just came, and there’s this collaboration product with Kebos. This is it, do you know it? Here, oh, this. Ah, Stadium. S.Con Field. S.Con Field. How about Fighter Turn? Oh, I was a fan of Nakahata Sensei, so I don’t know the Fighters. Ah, it’s really recent, so I’ve been studying a lot. So, in Matsuoka’s time, I definitely had one. I used to make that announcement. I had Nakahata Kiyoshi and Makoto’s 24 embroidered on it and danced at the Yokohama studio. I used to have something like this in the studio . If I were a man, I’d do it here, stop it, fly it to the right-hand stand, and burn it up. This is the real thing. Thank you for this, the real thing. But then, speaking of Matsuoka’s Kikuku, who can withstand the heat, here’s the collaboration item with Kebos. What kind of summary? It’s good. What do you think? Oh, it’s good. It’s included, so listen carefully. That’s good. That’s good. And this knitted bow is also good. It suits you and the lab very well. It suits you very well. It’s really cool . No, it’s good. It’s like security. It’s perfect. They’ve also collaborated with a popular cafe that just opened this summer. No, no, it’s a great cafe. They sold hot dogs on the info day. Here’s a hot dog. Their hot dogs are coming out. Yes, they’re coming out. Yes. Welcome. Beautiful and refreshing. It’s amazing. Oh, there are a lot of women here. Why did you decide to do this together with Kiku no Yu? Oh, our employees are more likely to say yes to Kiku no Yu. Amazing. Ah, yes. Yes. Wow. We used to work together. This is their famous hot dog, which is also available at the Bath Day event. Manager Shibata ordered the spicy hot dog. Matsuoka-san ordered this regular hot dog , and wow, they have all kinds of lattes, coffees, and even salted caramel lattes? Yes. Can I have a craft beer then? I’ll have some alcohol after all. Can’t be helped. Can’t be helped. There’s alcohol there. Yeah. Yeah. Delicious. Thank you. That was great. I can see it. Looks delicious. It was good. I ate it. You’re just working like crazy, aren’t you? Really? It tastes good. What do you think? You’re originally from Asahikawa, and your father came here for work, but do you have any plans to continue living here in the future? Well, I think my father will go back, but I’m thinking of staying. Yes. Yes. I find it really fun and rewarding, and customers call out to me and tell me how great it felt, so I want to keep doing it. The community is warm, isn’t it? It’s warm. Since this morning, I’ve really noticed something that’s changed today. Everyone really values ​​the horizontal connections between people in the community. Yes. Can I ask you about your future goals and dreams? Yes. Well, I guess. Well, now in the internet age, everyone is always on their phones and online, but in the bath, you can communicate naked without your phone or anything, so I think it would be great if it could become an even more exciting place for that kind of communication. It’s a relaxing place for the mind, and a digital detox, yes. And then Matsuoka-san told me about El, no no, but he took me around a lot today and he’s such a kind person. Um, I hope you keep it up, um, just take care of yourself and enjoy yourself. Yes. After all, love is what makes you good at something, so if you love baths that much, you should just enjoy yourself, and if you find something you want to do as an extension of that, I think it would be great if you could absorb it and listen to it and make it grow. Yes, thank you. I learned a lot from you. Yes, thank you. It was fun. Yes. Matsuoka-san was so enthusiastic about the interview and gave me a Kiku no Yu T-shirt again, right? Yes. I mean, it was a really fun location shoot, really. Yes. He has such a straightforward spirit and doesn’t waver, so it was really fun talking to him. Yes. Yes. How’s it going? Well, that’s why, you know. It’s not just about trying to do something through that battle, but about connecting with everyone and expanding the conversation, and when you try to do something new, it’s inevitable that regular customers will drift away. It’s great that it’s well-received by regulars, too. It was really, really good. It was warm . I also interviewed Ka-san. I could see that connections are spreading rapidly, and that it’s a really energetic place that’s really loved by the locals. So, that highly praised event that Shibata-san is currently preparing, “Good Bath Day,” will be held on Wednesday, November 26th, at the live house Casino Drive. It’s an event that brings together Asahikawa businesses, with Kiku no Yu T-shirts and hot dog sales. I wish it every success. It sounds good to hear. Thank you , Matsu-san, please consider requesting this commercial. No, honestly, the best thing is that it’s fun. Yes.

札幌出身の松岡昌宏さんが若者を応援！旭川の銭湯「菊の湯」から“町おこし”をしようと奮闘する新米店長に密着します。等身大の“リアルな悩み”に寄り添い、人生の“アニキ”が未来の若者を応援しました。