【新潟】最初で最後のYouTube取材！セレクトショップTADAYOIのスタイリング

【新潟】最初で最後のYouTube取材！セレクトショップTADAYOIのスタイリング

It feels like there’s a lot of fabric. This turned out colorful. This is the feel I like. good morning. Where am I today? This is FURUMACHI, NIIGATA CITY in Niigata. This is an area with a thriving fashion scene and many interesting independent shops. Among them, the most notable stores are listed here. This is TADAYOI. This place was one of the recommended places I heard about from people on INSTAGRAM. This is a select shop. Did Rei Shito drink alcohol yesterday? I was drinking yesterday. Rei Shito was drinking yesterday. Rei Shito was drinking with TADAYOI yesterday. Yesterday, I was drinking with TADAYOI and some people from the bar I’m going to later. Rei Shito became good friends with them. I listened to as much as the TADAYOI staff. I will go there. Hello. Thank you for yesterday. Thank you for your time today. I’m MITO from TADAYOI. Nice to meet you. He is YAMADA, a staff member who appears only as a voice. My name is YAMADA. Nice to meet you. YAMADA, when did this store open? TADAYOI was established 10 years ago. It has been about five years since TADAYOI became this property. There are different fashions for different people. Some people enjoy fashion as an artistic medium, while others enjoy it at UNIQLO. We want to embrace all of fashion. I want that person to have a new experience that is about halfway around their current situation. It’s like opening up your shell. The more you like something, the narrower your perspective may become. People who don’t know anything about fashion often make assumptions about what they like. Once you know what clothes look good on you, you will be able to wear only those clothes that suit you. Here are some clothes that will break that mold and embrace you. It feels like being strangled with cotton. It may be love that is strong. That is murder. There is a room the same size as this one on the second floor. YAMADA, what is this? This is like a bar counter. This place has a restaurant license. There is a refrigerator there. This is a place where you can relax and enjoy a beer or tea. Will AKECHI have a drink later? I’m going to have a drink after this video shoot is over. I’ll look at the others later. I look at it from the clothes. The clothes in the foreground are SEEALL. The brand concept of SEEALL is to convey traditional fabrics and old techniques that are in danger of being lost from around the world to the present day. SEEALL’s clothes are made from fabric that has a craft feel to it. SEEALL’s clothes are made by sampling old linen fabrics and recreating them using modern machinery. These buttons are ceramic buttons made by an artist. These pants also have ceramic buttons. Silk dyeing, such as the striped clothing next to it, is a technique that can be done in Kyoto. This is dyed in Kyoto and woven in FUJIYOSHIDA. Overseas, we see knitting in Argentina and cotton weaving in India. This is basically a product that uses old Japanese technology and then refines it for sale. Even from a distance, you can tell that this clothing is made of high-quality fabric. I’m curious what fabric this outfit is made of. When worn as a set, this outfit gives the impression of being more than just amateurish. This is a beautiful fabric. what is this? This is a handwoven fabric from India, so it’s perfect for summer wear. This outfit is cute. The clothes from the Indian series are reasonably priced. This outfit costs 31,900 yen. There aren’t many Indian brand clothes that cost over 100,000 yen. I have the impression that high quality fabrics are expensive, so I was surprised at the price. My expectations were exceeded in a good way. The designer who created this applique has a deep knowledge of many things. The clothes are based on the oil paintings and vases used in BAUHAUS projects. This outfit is denim, but it has a texture that makes it easy to wear. This is amazing. This is denim, but the fabric is thin so it’s easy to wear at this time of year. The clothes are light and comfortable. That outfit suits Rei Shito. This is the feel I like. This outfit would be cute for men too. These pants are easy to wear, but are designed to be durable. Easy pants with a zipper are rare. This is cute. It’s like a jumpsuit. There used to be jumpsuits here. Has it already been sold? It has already been sold. If you don’t have a jumpsuit, use these two pieces to set up. What’s the next brand? This is a brand called NONNOTTE. This is the first time I’ve heard of this brand. NONNOTTE is a brand that started in 2024. Is NONNOTTE a Japanese brand? NONNOTTE is a Japanese brand. NONNOTTE was founded by someone who worked as a model for three-dimensional cut clothing at SAINT LAURENT. After returning to Japan, the designer of NONNOTTE also ran a fabric store brand. At NONNOTTE we create our own pattern designs and also have a direct approach to fabric development. NONNOTTE is a small brand, but all of its products are dyed using original fabrics. The characteristic of NONNOTTE is that the clothes do not accentuate the body lines and have an outer drape. NONNOTTE’s fabric has a texture that feels comfortable against the skin. The fabric next to this is NONNOTTE’s SIGNATURE and is called “HEAVY BROAD.” Japan is home to factories that can weave the highest density shirts in the world. Most regular shirts are woven at a high density using thin threads. The factory there weaves shirts at a high density using thick yarn, the same type used to make Oxford shirts. This is a shirt that looks like an outerwear. This garment is stretchy. This garment has a clear surface. This outfit is fun to wear. The texture of this fabric is obvious at a glance. The sleeves of this garment may be long, at six-quarter length. This piece of clothing looks like a normal shirt, but it catches your eye. This fabric can be used as a jacket or outerwear. This outfit has pockets so you can wear it like an outerwear. This outfit is highly versatile. You may want to fold this part and wear it. The color is unique; it’s not blue, purple, or gray. This is the style I’ve been wearing since the beginning of the day. The atmosphere is lovely. what is this? This outfit is made by HAKU. This piece of clothing is a model of what is called a T-shirt. This garment is made from the finest premium spun cotton. SUVIN GOLD SUPREME. I was surprised to hear that this outfit is 100% cotton. This outfit is shiny. This clothing has a texture that feels like it contains silk. This outfit is the same model, but the fabric is dyed unevenly, like a stripe. This seems to be a mix of ink and navy blue. This outfit has buttons on the back, making it interesting for men to wear too. This outfit has a look that is common to women’s dresses, so it is easy for women to wear. Are TADAYOI’s customers older? TADAYOI’s customers span a wide range of ages. Former GALs often pass through here. Many former GALs also come here. You said you wanted to embrace them all. TADAYOI also embraces those who were gals. Let’s look at the one next to it. The brand is called “AEHRR” and was started by NONNOTTE designer SUGIHARA as a standalone women’s brand. Even with three-dimensional draping, there are limitations when it comes to men’s or unisex clothing. AEHRR is a brand that is fully open and caters to women only. This pattern design is amazing. I want to wear it. Rei Shito seems to like this outfit. This is amazing. The three-dimensional cutting is also like this. This pattern looks like this. This was printed using six plates on a silkscreen-like device called “TENASSEN” from Kyoto. This outfit was designed by a craftsman who worked on decorations for Chanel haute couture. This outfit is also from the same series. This outfit does the opposite of this outfit. These clothes are made of the same fabric. This decoration is usually designed on wool or straight fabric, but this garment is designed on HEAVY BROAD. I now understand why the designer of this clothing is from SAINT LAURENT. This part of the outfit is spacious. The waistline is located below this, which creates this silhouette. This shape is typical of SAINT LAURENT. How much does this outfit cost? This outfit costs over 100,000 yen. This outfit is full of attention to detail. The compact outfit of the shell on the right is also cool. This clothing is a type of outerwear such as a jacket. This garment has some tapered parts. This garment has one tuck used. T-shirts look good on you at this time of year. The clothes that Rei Shito is touching are from a brand called PUBLIC POSSESSION, a record label based in Munich. PUBLIC POSSESSION’s MERCHANDISE is interesting. PUBLIC POSSESSION has been around for a long time. PUBLIC POSSESSION’s characteristics are its designs reminiscent of new illustrators and large prints. This has a risky and loose feel that seems unlikely to be properly designed by Japanese people. It’s rare to see clothing with the same design all over. A DJ would never wear this outfit. what is this? This is a brand called POET MEETS DUBWISE. SHIMODA, who is part of a musical unit called SILENT POETS, creates his own music and album covers. SHIMODA produced T-shirts in addition to their musical activities. There are many clothes here that reflect the culture of that time. Nowadays, anyone can make printed T-shirts. I want to value the background of the people who make the clothes. This place has two floors, so I’ll go up there. The second floor has high ceilings, making it feel spacious. This is a beautiful space. This establishment is a renovated wooden building that is nearly 100 years old and was previously used as a boutique shop over 40 years ago. This place embraces all the good and bad of both. Does Rei Shito like ATSUSHI WATANABE? This is my favourite corner. It’s a mix of sharp neon and old wood. This is all I can eat with white rice. Rei Shito can handle anything. I will answer all your questions, even if they are ridiculous. What brand is that cute printed outfit? This is an Australian brand called SUKU HOME. This is a homeware brand. This feature was created by an Indonesian designer to represent the traditional craftsmanship of the Indonesian coast. This is all hand-designed. Designers are refining this concept and turning it into a business. What makes this special is that the fabric is made from recycled rayon from bamboo. There is no cooler clothing available for the subtropical Japanese summer. Does AKECHI like this outfit? AKECHI likes the texture of this outfit. Does AKECHI like the open collar texture of this outfit? This is my favorite food. Do you have this in children’s clothes too? This is cute. This is an outfit that shows our cuteness. It is recommended that parents and children buy this clothing together. This outfit has a certain cunning to it. This set of shirt and pants is priced at 30,000 yen including tax, so it’s easy to buy. This is a London brand called TOAST. This brand develops its brand using old weaving artisans and traditional crafts from overseas. This outfit has a gentle feel to it. This outfit has a gentle feel, but it has been cut and processed. This is a gentle-looking garment that is within the range that my store can carry. These beige pants are in limited stock but are from a London brand called SAGE NATION. These are our signature box pleated pants. These are pants with bulges and lines. These are the pants that made SAGE NATION famous. Overall, SAGE NATION’s clothing range combines traditional London fabrics with sporty details. Today we have styling. Do you do styling? The main clothing I use in my styling is from RYU KAGA. RYU KAGA combines elements of vintage and basic clothing with a modern finish. Has this outfit been remade? This outfit is not a remake. This outfit combines a denim jacket with a tank top and camisole dress. Please use this. I’ll do the first styling. It feels like there’s a lot of fabric. Rei Shito is wonderful. I love this style of clothing. what is this? The jeans and shirt are by RYU KAGA. This apron is by MARU TO. This innerwear is SEEALL. These pants are by SHINYAKOZUKA. This is like wide pants. My shoes are the same as MITO’s. These shoes are fur shoes from PETROSOLAUM. The theme of this styling is a RALPH LAUREN-esque look with denim jackets and jeans. This shirt is irregular in that it has a larger collar and longer cuffs than a normal shirt. I want to see the back of that dress. This is what the back of this outfit looks like. This outfit is strange because it has sleeves here too. Could you please show me the front of that dress? I love the feeling of having so much fabric. This outfit has a lot of detail, but the white and blue colors make it look refreshing. This is a dress from the same brand as the apron. It is designed based on the image of an old medical apron. This dress is open at the back. This apron can be stored as you harvest fruit and then removed by undoing the buttons. This sleeve is from MAYDI, a handmade knitwear brand from Argentina, and we have limited stock of it. I’ll have Rei Shito wear that later too. Is this your second styling? Would you like to style the following? what is this? It was packed together with the clothes. This was made from fallen wool and included in a shipment of clothing. Second styling. I changed my clothes. This turned out colorful. The previous one was oversized, so this time it has a minimalist and curvy feel. This knitwear is from the Argentine brand MAYDI. This dress is from the Danish brand HENRIK VIBSKOV. This is cooler than it looks. This dress has a strong artwork, but is also very graphic in colour and material. This outfit has a varied texture. The clothes by HENRIK VIBSKOV next to them are interesting. This outfit is a square piece of fabric with sleeves, slits and a hood. This dress has sleeves and slits that allow hands to come out. This outfit looks like someone carrying their sleeves. I think I saw this outfit in the first look. Didn’t the outfit you were wearing earlier have sleeves here too? Could you please show me the back of that dress? From the back of the outfit, it looks like the coat is being carried like a backpack. This season’s theme is octopus occupations. It represents the number of hands that go to help a stranger. This is the hand of kindness. What happens when you put your arms through this garment? This looks like a typical mod outfit. If you move the fin-like fabric at the back of the outfit forward, it creates a cape-like design. This can be viewed in various ways. It’s amazing that HENRIK VIBSKOV can make these clothes. What’s the next outfit? This room is spacious. The first thing I want you to see is the butterfly specimens. Why are there butterfly specimens here? All the jackets hanging on the rack on the right are jackets made specifically for butterfly collecting. This is abnormal. The brand name is “TEHU TEHU”. This outfit was made for photographing butterflies in TOYOHASHI, Aichi. This author loved fashion. The creator is passionate about creating clothing that can be worn at night after photographing butterflies in the mountains. It might be best to see this outfit worn at AKECHI. Would AKECHI wear this outfit? The third styling. AKECHI, please wear this outfit. Would I wear this? I want to see AKECHI wearing this outfit. This outfit has interesting details. You are lovely. This outfit has an insect collecting vibe. This outfit has an insect collecting vibe and is urban. The pants fit well with the outfit. The colour of these pants matches perfectly with the jacket, so they don’t look too modern or country-like. This outfit has just the right amount of butterfly vibes. I’ve stuck to the insect theme. This shirt is CIOTA. This hat is by BLANKMAG. These glasses are vintage ROBERT LA ROCHE. ROBERT LA ROCHE was a brand that, together with ALAIN MIKLI, livened up the eyewear world at the time, but no longer exists. There are many different types of jackets available here, but the one AKECHI is wearing is a lapel type. There is something on the left side of the outfit. You open it. The dress has triangular pockets. When collecting butterflies, they are placed into a medicine packet-like paper called triangular paper. This is where you store your paper triangles by size. This part is not used for anything other than butterfly collecting. This is a professional specification. All of these jackets have this design on the back. There is a button on the top. Please unbutton MITO and AKECHI. This has a large ventilation hole in the center of the back. The pleats are usually placed at the shoulders to allow for ease of movement. When catching butterflies, the long rod net is swung sideways, so this clothing has ventilation that opens to the side. This garment has a range of motion to create openings. This garment has a cool ventilation feature. The part that AKECHI lowered is a pocket where you can put food such as ONIGIRI. I don’t take a rug with me when I go to the mountains, so I can take it off and use it as a rug. This acts like a blue tarp that you can sit on. MITO serves customers by saying, “This can be used during cherry blossom viewing.” I want it covered in a blue tarp. The single seat is lonely. Each jacket is designed to suit the situation, such as which mountain you are going to catch which butterflies. This outfit has a pattern that hides in the mountains. Swallowtail butterflies are attracted to red flowers, so the pattern on this outfit is red. A distinctive feature of the model worn by AKECHI is that the pocket on the left side is placed at an angle. You can put a water bottle in there. This design was the result of researching the angle at which you can unconsciously insert a water bottle when you are engrossed in the action. This makes sense. This design allows you to remove the water bottle as easily as drawing a sword. TEHU TEHU clothes can be purchased for around 60,000 yen. A bear bell can be attached to the strap that AKECHI is wearing. At TEHU TEHU, we make bells for bears. This was made by a craftsman who makes temple bells. It’s authentic. This sound resonates well. This has a GIONSHOJA vibe to it. This has weight. Some people have taken up butterfly collecting after wearing this jacket. thank you for your hard work. I found it interesting. thank you very much. I learned a lot. Which one did Rei Shito like? I was interested in all the clothes. The outfit I want to wear is a denim set. The denim outfit was comfortable and looked great. Even shirts like Ralph Lauren’s are too big. If you look for these clothes in second-hand shops, you will find that they are often wider, which changes the silhouette. The clothes are something you’ve never seen before. I looked at a lot of different clothes, what caught everyone’s attention? You write it in the comments section. See you in the next video. Goodbye. After the video shoot was completed. This is the counter seating on the first floor. AKECHI is drinking alcohol. I have another video shoot planned for later. Drinking to take a break. Niigata is fun. Let’s come to Niigata again. I heard that there are various stores in Niigata. I might be able to come to Niigata again. That’s it for now. The next episode will be about Niigata. Please look forward to it.

【レイのひとりごと】
「パリでは久しぶりに袖に涙をしたりしてますが私は元気です」
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【新潟vo.1 古着屋「mushroom」の動画】

【新潟vo.2 古着屋「FRUiT VINTAGE」の動画】

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1:20　TADAYOIとは
2:59　 SEEALL
5:46　nonnotte
9:09　AEHRR
11:19　PUBLIC POSSESSION
12:01　POET MEETS DUBWISE
13:28　SUKU HOME
14:39　TOAST
15:09　sage NATION
15:49　RYU KAGA
16:17　スタイリング①
17:30　MARU TO
17:53　MAYDI
18:21　スタイリング②
19:01　HENRIK VIBSKOV
20:20　Tehu Tehu
21:25　スタイリング③
25:25　今回のお気に入りスタイルは？
26:10　撮影終了後
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【シトウレイ】
日本を代表するストリートスタイルフォトグラファー／ジャーナリスト。
石川県出身。早稲田大学卒業。
被写体の魅力を写真と言葉で紡ぐスタイルのファンは国内外に多数。
毎シーズン、世界各国のコレクション取材を行い、類稀なセンスで見極められた写真とコメントを発信中。
ストリートスタイルの随一の目利きであり、「東京スタイル」の案内人。
ストリートスタイルフォトグラファーとしての経験を元に
TVやラジオ、ファッションセミナー、執筆、講演等、活動は多岐に渡る。