脱コモディティ化がマーケティング戦略に与える影響 | ジェシー・ジェームズ・ウォロブレフスキー | 著者
anytime you’re entering a market there’s usually a super brand in the market right the name brand that everybody knows and those name brands are kind of like superheroes right they have huge public favor everybody knows them most of the time everybody likes them they have big muscles which in marketing equates to big budgets lots of money and for you entering that market and trying to outspend them trying to get everybody to like you as much as they like them do more social media more SEO when you have very little resources it’s a recipe for disaster so kind of going head-to-head with a superhero much like a super villain they usually don’t have the big muscles in the movies they have to use their brain to outsmart the superheroes right so taking that mentality into your marketing um kind of outsmarting and outwitting the big brands without using tons of money and tons of of uh resources that’s kind of the mantra of
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